Smaller kerning can make it easy to read short pieces of text, or headlines, but it may be too crowded for a long document, though. It is a small detail, however different fonts style the position of adjacent letters differently, and this affects the overall appearance of words. The spacing between pairs of letters, known as kerning, is important to think about. There are other spacing changes to consider that help your document be more readable. There is a balance to strike, and experimenting with a few fonts first can help you find the right one. A reader should not have to strain to read the font, but you also don’t want to overwhelm the page. It should be large enough to read, but not too large for the page. Font Size and Spacing ConsiderationsĪfter choosing serif or sans-serif, the next step is to think about the size and spacing of a font. Sans-serif fonts are more ideal for digital content or website copy. Sans-serif fonts, like Arial, lack these decorative strokes, so they are cleaner and more readable on screens. They work best for printed materials like books or long documents. Serif fonts, like Times New Roman, have strokes at the ends of letters, which help guide the eye along the text. The first step to narrow down a font choice is to choose between serif and sans-serif fonts. Among others you should choose whether the font will be Serif or Sans-Serif, font size and spacing between letters. Can the words easily be read? Can each character be clearly recognized? Readers should not have to struggle to make out the words of your document. When it comes to choosing fonts in desktop publishing, first and foremost you should consider readability and legibility. A few examples are Comic Sans and Papyrus. Often, designers use decorative fonts for displays or headlines. Examples of script fonts are Brush Script, Edwardian Script, and Calligraphic Script.ĭecorative fonts can span a range of styles, but are in general more artistic and expressive. They create a sense of elegance and formality. Script fonts are more like handwritten cursive, with flowing lines. Popular sans-serif fonts are Arial, Helvetica and Avenir. This style is clean and simple, and conveys a modern feel. Sans-serif fonts are known by the absence of the “serifs”, or small lines, on each letter. Examples of serif fonts are Times New Roman, Garamond and Georgia. Serif fonts are characterized by the small lines, called serifs, at the ends of each line of a letter. In the world of fonts, there are 4 main classifications that apply to their styles: For every document, there is a perfect font that helps create a complete visual experience and best communicates the message to the reader. Is the written text serious and somber? Is it playful and humorous? Or perhaps, the text is succinct and crisp, conveying only the necessary information.ĭesigners will choose a different font for each type of message. But more than that, fonts also play a big part in the overall visual appeal of a document for a reader.Īnother important purpose of a font is to set the mood for the information being conveyed. Most importantly, fonts should enhance the readability of a document. Fonts give typefaces–the unique letters, numbers and characters used in type–their distinctive style. The Definition and Purpose of Fonts in DesignĪ font is all the visual elements applied to a typeface, such as the weight, size and spacing of letters. Knowing how to choose the right fonts for a document, and how to strategically use them is the key to making your desktop publishing pieces professional and polished. Overall, fonts take a foundational design place in DTP. The way different fonts are paired also can create contrast and impact. The size, weight and spacing of letters all become part of the message. There is a lot that goes into a font design for typefaces, and there is a reason why. Smaller fonts sizes combined with larger fonts give the idea that there are more details for a reader to know. Larger fonts let the reader know to pay attention and that something important will follow. Fonts are one of the most important elements of desktop publishing, they are more than simply letter designs they are the design graphics that convey a message through the typeface.įont sizes help set the tone for a document, and let readers understand the visual hierarchy of an overall piece.
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